Creating audio ads is a unique way to capture the attention of consumers and drive brand awareness. Digital advertising has become increasingly more competitive in recent years, as new ad networks continue to emerge and existing channels see an uptick in spending. For most businesses, creating a digital audio ad campaign isn't cheap, so you'll want to make sure that your money is well spent. The key to ensuring you receive the best return on your investment is by creating effective audio ads. Though, if you're not familiar with voiceover recording or the voice-over industry, this can seem like a scary proposition- But don’t worry! It's much easier than you think! Let’s explore exactly what audio ads are and why they’re effective for brand awareness.
What are Audio Ads?
An audio ad is essentially an audio version of a traditional in-text or display advertisement. For example, let’s say you’re an insurance company. Your company might create a 30-second advertisement that is heard instead of seen. Audio ads are growing in popularity due to their unique ability to grab the attention of listeners — which is much more difficult to do when using visual ads. Audio ads can be used to promote a product, service or brand. They can also be used to generate leads and drive traffic to your website. A single audio ad can be used across multiple advertising channels (such as podcasts, radio, and digital audio networks).
Why Are Audio Ads Effective?
There are a few reasons why audio ads are so effective. First, audio ads allow you to utilize a different form of media than what’s typically associated with your brand. For example, if you’re a digital marketing company, you’re probably creating a lot of digital ads. However, audio ads allow you to utilize a different form of media. Simply put, it’s a great way to diversify your marketing efforts. Another reason why audio ads are so effective is that the audio format allows you to use words that wouldn’t be appropriate for visual ads. For example, let’s say you’re promoting a product that helps people lose weight. You may want to include a disclaimer that says something along the lines of, “results not typical.” This would be appropriate for an audio ad, but not a visual ad. You can get more creative with your content, using language that might otherwise seem inappropriate for a visual ad without thinking twice about it.
The Benefits of Voice Over Advertising
As mentioned above, audio ads allow you to use different language than what would be appropriate for visual ads. However, there are other benefits associated with voiceover advertising as well. First, voiceover ads are great for branding and building recognition for your brand. This is because people are typically more familiar with the sound of someone’s voice than what they look like. When your potential customers hear your brand’s voice, they’ll become familiar with your company and the products you offer. Additionally, voiceover ads are effective because they’re relatively cheap to produce. In fact, a 30-second radio commercial can range from $50 to $300 depending on where you’re advertising. Radio advertising also has a very high completion rate, meaning that a solid percentage of people listening to the ad will tune in until the end of the commercial.
How to Create Effective Audio Ads
Now that you know what audio ads are and why they’re effective, you may be wondering what goes into creating them. To create effective audio ads, you’ll first want to create a script. Once you have a script, you can begin to look for voiceover talent. When searching for voiceover talent, there are a few factors that you’ll want to take into consideration. First, you’ll want to make sure that you’re working with a reputable voiceover agency. This will ensure that you don’t get scammed and that you get great value for your money. Next, you’ll want to look for a voice-over agency that specializes in audio ads. This will help ensure that you get someone with the experience and expertise needed to create an effective audio ad.
Now that you know what audio ads are and why they’re effective, it’s time to put these skills to use! Creating an audio ad is a great way to promote your product or service. It can also help generate leads and drive traffic to your website. Keep in mind that audio ads are generally shorter than visual ads, thus be sure to keep your script concise. You’ll also want to make sure that you’ve got a catchy headline to grab your listeners’ attention and entice them to stay tuned until the end of the ad.